Corporate Communications 3.0
7 Ways You Can Be Relevant 5 Years From Now

Lunchinar session, presented by Steve Crescenzo
Principal, Crescenzo Communications
IABC All-Star Speaker

This broadcast from USA will be in English. Cost includes lunch.

Summary
The role of the corporate communicator is changing - and if you don't change with it, you risk becoming irrelevant at your organization. As social media and other factors chip away at the traditional role of the communicator as "publisher," organizations are going to take a harder look at what they're getting from their communicators - and whether or not they need them at all. That's why communicators need to know what organizational needs they will be asked to fill five years down the road.

In this fun, informative webinar with popular seminar leader Steve Crescenzo, you will learn:
Why the old "job description" for corporate communications just doesn't make sense any more.
What skills and talents you need to start developing now in order to have a job five years from now.

• Seven crucial communication roles that will be in demand in the future, no matter what type of organization you work in.
• How your new role will make people in the organization want to get a seat at your table, rather than the other way around.
• The tools, tactics, talents and tricks you'll need to master in order to succeed in the changing communication environment.
• The skills that will always be in demand, no matter how much things change and how you can blend these skills with the ones you'll need for tomorrow.

About Steve Crescenzo
In his work as a seminar leader, speaker, journalist and consultant, Steve Crescenzo has helped thousands of communicators improve their print, online, and face-to-face communication efforts. He has three times been rated the No. 1 speaker at IABC's World Conference.

For more information, contact Yvonne Callaway Smith at ycsmith@videotron.ca or 514.697.3584